Capsule Collection

Launch campaign for Tokyo Smoke’s curated line of cannabis softgels.

Capsule Collection
Capsule Collection
Capsule Collection

Compositions needed be detailed but simple with the opportunity for myriad re-crops to account for cross-media proportions. Images featured prominently across multiple campaign executions including social marketing, retail displays, digital banners, and informational collateral.

Capsule Collection

Creative Direction Berkeley Poole
Art Direction Brett Ramsay
Design Andrew Cooper, Nirvana Garreffa, Brett Ramsay
Copywriting Maggie Buxton-Simpson
CGI Six N. Five
Additional Motion Andrew Cooper

Capsule Collection
Project Index

Flower Power Campaign, Art direction, Digital
Flower Power thumb
a’Dable’Doya Visual Identity, Packaging, Print
a’Dable’Doya thumb
Tokyo Smoke Brand Strategy, Visual Identity, Retail
Tokyo Smoke thumb
Tax Workshop Exhibition, Print, Signage, Apparel
Tax Workshop thumb
Capsule Collection Campaign, Art direction, Digital
Capsule Collection thumb
Starry Stairs Exhibition, Editorial, Print
Starry Stairs thumb
Heads Up Art direction, Editorial, Content
Heads Up thumb
Concrete Stationary, Poster, Packaging, Print
Concrete thumb
OCAD U Gallery Editorial, Print
OCAD U Gallery thumb