Launch campaign for Tokyo Smoke’s curated line of cannabis softgels.
Compositions needed be detailed but simple with the opportunity for myriad re-crops to account for cross-media proportions. Images featured prominently across multiple campaign executions including social marketing, retail displays, digital banners, and informational collateral.
Creative Direction Berkeley Poole
Art Direction Brett Ramsay
Design Andrew Cooper, Nirvana Garreffa, Brett Ramsay
Copywriting Maggie Buxton-Simpson
CGI Six N. Five
Additional Motion Andrew Cooper