Launch campaign for Tokyo Smoke's line of primo weed.
Regulations prohibiting the advertising of cannabis can make our jobs challenging. Finding creative avenues for generating hype is a reality of the business.
We partnered with Cineplex to air our 30-second spot in VIP cinemas during the trailers. Audience attention rates go up exponentially after the lights dim. Directions to the nearest location appeared at the end of each showing and contextual billboards were installed outside the theatres to cement the experience.
Creative Direction Berkeley Poole
Art Direction, Design Brett Ramsay
CGI Colors And The Kids