Flower Power

Launch campaign for Tokyo Smoke's line of primo weed.

Regulations prohibiting the advertising of cannabis can make our jobs challenging. Finding creative avenues for generating hype is a reality of the business.

We partnered with Cineplex to air our 30-second spot in VIP cinemas during the trailers. Audience attention rates go up exponentially after the lights dim. Directions to the nearest location appeared at the end of each showing and contextual billboards were installed outside the theatres to cement the experience.

Flower Power

Creative Direction Berkeley Poole
Art Direction, Design Brett Ramsay
CGI Colors And The Kids

Flower Power
Project Index

Flower Power Campaign, Art direction, Digital
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a’Dable’Doya Visual Identity, Packaging, Print
a’Dable’Doya thumb
Tokyo Smoke Brand Strategy, Visual Identity, Retail
Tokyo Smoke thumb
Tax Workshop Exhibition, Print, Signage, Apparel
Tax Workshop thumb
Capsule Collection Campaign, Art direction, Digital
Capsule Collection thumb
Starry Stairs Exhibition, Editorial, Print
Starry Stairs thumb
Heads Up Art direction, Editorial, Content
Heads Up thumb
Concrete Stationary, Poster, Packaging, Print
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OCAD U Gallery Editorial, Print
OCAD U Gallery thumb