a'Dable'Doya

Identity and packaging for an experimental small-batch hot sauce.

a'Dable'Doya
a'Dable'Doya

Due to its limited release, packaging and print production needed to be cost efficient without compromising on the passion that went into crafting the product. To that effect, bottles were sourced from a distributor that offered low purchase orders and labels were printed using custom Letraset sheets. This allowed for a print-on-demand approach to mitigate waste.

a'Dable'Doya
a'Dable'Doya
a'Dable'Doya
a'Dable'Doya

Creative Direction, Design Brett Ramsay
Print Production Michelle Sinclair
Printing Reprographx

a'Dable'Doya