Identity and packaging for an experimental small-batch hot sauce.


What started as an experiment to see if a rare pepper would produce fruit in a Canadian climate, turned into a limited-edition very hot (but very good) hot sauce. Originating in the north Peruvian jungle as a bushy plant which produces hundreds of hot, small round peppers the size of a blueberry, it reaches between 30,000 – 50,000 Scoville heat units (SHU).


Like the diminutive pepper, only a minuscule amount of the sauce is sufficient to compensate. And in that was the crux of a’Dable’Doya. From the delicate eyedropper to the minuscule logo and typography, the branding is intended to be as unassuming as the tiny pepper to juxtapose the intense heat and fruity flavour.


Due to its limited release, packaging and print production needed to be cost efficient without compromising on the passion that went into crafting the product. To that effect, bottles were sourced from a distributor that offered low purchase orders and labels were printed using custom Letraset sheets. This allowed for a print-on-demand approach to mitigate waste.

Creative Direction Brett Ramsay
Print Production Michelle Sinclair
Printing Reprographx