Tax Workshop

Event poster and graphics for cultural centre’s annual speaker series.

Context

Tax Season is a particularly perplexing and sometimes stressful time as an artist, designer or creative. By understanding the tax system and how it affects your practice, you’ll pay less taxes and be less likely to fall prey to erroneous information.

Brian Borts, a CPA, CA, who specializes in income tax services for those working in the arts, hosts the annual seminar bluntly titled, Tax Workshop for Artists, Designers and Creatives: How to write off your professional practice. XPACE, the not-for-profit artist-run cultural centre, reached out to have a poster made to advertise the event in their space and for use in their digital communications.

Process

Drawing from tax form vernacular as well as the graphic privacy measures lining CRA postage, a layered informational grid was developed. By distorting and skewing the typography to create a hierarchy of emphasis, the reading of information can feel both extremely accessible and also chaotic—a conflicting reaction common among creatives trying to decipher spreadsheets and deductibles.

Outcome

Inspired by thermal printing technologies and graphite transfer paper, posters were risograph printed in a two-colour palette based on $MONEY$. The poster earned an award of typographic excellence from the Type Directors Club and featured in their annual, TDC62.

Design Brett Ramsay

Programming Coordinators Adrienne Crossman, Brette Gabel
Printing Colour Code